Services
I help set up, tidy and run paid ad accounts across the platforms that matter. The point is not to make the account look clever. It is to make it easier to see what is working, what is wasting money, and what should happen next.
Search, Shopping, Performance Max, YouTube and remarketing. Useful when people already know they need something, but dangerous when the account is allowed to spend without clear boundaries.
Campaigns for Facebook and Instagram, with a focus on clean events, decent creative testing and a simple structure that does not collapse the moment budgets change.
Fast-moving creative testing for brands that can show the product clearly and get to the point quickly. TikTok needs rhythm, not a single perfect advert.
Apple Search Ads for app installs, especially where keyword intent and competitor terms need careful handling. Good structure matters here because small mistakes are easy to miss.
Before anyone argues about ROAS, the numbers need to be believable. I look for the boring gaps that quietly ruin decisions.
Sometimes you do not need someone to take over. You just need a clear outside view of what is messy, risky or worth fixing first.